Part II: Cultivating Your Individual Brand
Taking stock of your career assets includes taking a look at your personal traits. Traits are not the same as personal values, nor are they the same as skills. Traits specifically describe how we do our work in the world. Create a list of your traits – you can find traits online, of course, but the best list I’ve ever seen is in What Color Is Your Parachute? by Richard Bolles. Round up what you think are your top 5 traits and then, if you dare…