The Dual Mentality

Last night I gave a presention to a group of about 40 job seekers at a local church. I focused on the concept which was first introduced by Tom Peter in his 1997 Fast Magazine article, “The Brand Called You.” That is… you need to think like you’re the CEO of Me Incorporated during your job search (and, well, really during your whole career!). This message is a core theme in my book, What You Need To Know To Get A Job Now!, and I’ve mentioned it many times here on the daily career blog. As CEO of Me Inc, you have many roles to fulfill. In the beginning stages of your job search, there are definitely 2 you have to jump into…